Compared to All

Compared to all countries in Southeast Asia, Indonesia does have the largest number of BlackBerry users. So what makes this phone so successful?

There's about million BlackBerry subscribers in Indonesia. This figure is believed to still be growing along with the continual activity of RIM's promotion partners in Indonesia. Indonesia itself has a mobile market with a rate of over 180 million subscribers.

"The people of Indonesia is keen on texting. So they receive a better experience with the fuel features, electronic mail and social media. That is what makes the BlackBerry sold in Indonesia," said Francois Mahieu, Senior Director, Head of Product Management Asia Pacific Rim.

Behind the success of the BlackBerry was not spared from the habits of the users in Indonesia. It is utilized RIM to continue to aggressively promote their products.

In addition, RIM also implement their various strategies such as building community, providing a diverse choice of products, or offer efficiency and durability of products that claimed to be the best in its class.