- How to get on the ballot, gather a team, and start your campaign
- How to write a campaign plan, perform research, and run campaign polls
- The best ways to develop your campaign message, image, and theme
- How to use TV, radio, the Internet and more in your campaign
- Why the grassroots matter, and how to run a professional grassroots campaign
- How to raise money by holding events, starting major donor groups, and more…
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